The creation of a career site for hiring

The news of your business

Also, you can communicate on your internal eventsLike a seminar, a post, actions conducted internally, etc. All these actions replace humans at the center of the company, in an era of digitization. Also, Sharing your values ​​and business culture is very important for candidates Since 88 % of young employees estimate that it is essential to be in line with them to be applied. You can share internal and external events in your business on the company blog on your career site.

For example, you can say that you have participated in a stay or that you have hosted a new employee. This returns a dynamic image and allows you to project the candidate in his daily life.

Presentation of operations

It can also be relevant to Presents your various exchanges. For a candidate who applied for an offer in a company, this allows him to find out what the company does, in general. In addition, this can be useful for a candidate who wants to work in a company, but who does not necessarily want to request offers published on the career website. You can present your activities in the form of a blog or a video article. In this case, for each profession, an employee can present his profession and explain his role within the company.

The presentation of the training

On your career site, you can also Highlight the fact that you offer training to your employees. This can be a training for new arrivals or training for your employees who wish to evolve within your company. It is a criterion that will reassure the candidate and will trust him.

Call of action

Do you remember the definition of the career site and its main objective? That’s why it’s essential Highlight the buttons that lead to the application form. In marketing, this is called a «Called for action» To convert visitors to a site in a customer or in our case, as a candidate.

The application should not be the obstacle course for a candidate. The longer and closer the journey to be applied, the more you risk losing the candidates along the way. First, we are talking about accessibility to your career site. Although sometimes it is questioned, The 3 -clic rule can be a good starting point To design the trip of your career site. Clearly, the user must be able to access the application form at 3 clicks. This forces you to do it Adopt a concise approach to navigation of the candidate.

Consistency with the company’s website

It is important that Your career site is consistent with your commercial website. There is a link between the two. This will prevent you from disturbing your candidate, who will therefore feel as if we were going to another site. It is advisableUse the same graphic card For both sites.

Highlighting the recruitment process

It can be interesting Highlights his recruitment process on your career site. You can present it as a diagram. It is an effective meansInform your candidates over time and the various phases. This will allow you to avoid receiving many calls from candidates who want to know where their question is. Therefore, you will save time in your hires. Take the example of Dolmen, which highlights a scheme to explain its recruitment process.