Symmetry of attention: from the employee to the customer

A satisfied employee is an employee who remains. A company that deals with its customers and employees is a company that applies the principle of Symmetry of attention.

To develop it and in particular distribute it within an organization, it is essential to apply certain measures and comply with certain principles.

In this article, Factorial tells you something more about this concept.

The symmetry of attention: what are we talking about?

It appeared in the late 2000s, the symmetry of attention implies that the The quality of the relationships between a company and its customers is symmetrical for the quality of the company’s relations with its employees.

Therefore, the more satisfied an employee, the better his relationship with the customer will be. Of course, his well -being at work will have a substantial impact on his way of interacting and treating customers.

Benevolence, kindness, quality of service, availability … His professional mood plays a key role in his interactions with consumers.

The symmetry of attention shows that there are A close link between customer satisfaction and employee satisfaction.

The direction therefore occupies a primordial place in this strategy and implementing it is a real challenge even if the principle seems relatively simple.

What is it for?

The symmetry of attention aims at an obvious goal: Realize the well -being of employees on their relationship with customers.

For this, it is essential that the company will perfectly deal with its employees, especially when the latter attributes particular importance to working conditions.

The symmetry of attention has the main purpose of Put the employee to the center of the company’s concerns.

He is considered, listened to, pampered with the aim of promoting his happiness and at the same time, increasing his performances.

This is the main objective of this concept: to offer an optimal collaboration experience to make the most of employees.

By offering a quality experience for employees, you guarantee a better customer experience.

This is the reason why we are talking about symmetry of attention. Consider your employees, take your customers into consideration!

The advantages of the symmetry of attention

If the symmetry of attention is a popular concept applied by many companies, it is because it is accompanied by numerous advantages.

Reconcile the relationship with customers and corporate culture

Business culture is a fundamental basis for a company. Represents all the values ​​transmitted by a company and shared by its employees.

The symmetry of attention will allow employees to represent these values ​​in their way of treating the consumer.

A common culture is established with a strategy transformed towards the customer.

Friendship, benevolence, the sense of service, the right to error, availability must be defined as principles, clear and applied by everyone.

Strengthen the collaborative experience

The symmetry of attention is an effective way for Strengthens the experience of employees.

It makes it possible to give it even more meaning and install it permanently within the company.

Above all, it is going Coal the experience of employees, give it shape. The actions implemented with employees will have an influence on their work and customer service.

It is therefore necessary to constantly reinvent the experience of employees to be able to develop a sincere link with consumers.

Set a performance lever

The symmetry of attention is not a strategy of human resources, it is also a Performance lever For managers.

In fact, he faces them with their way of behaving and eating, with the attention they pay to others and their collaborators.

But it is also a way to push the teams to perform and excel in relationships with customers.

The gratitude they receive will manifest themselves in their behavior with consumersalways in the best interest of the company.

Measures the well -being of employees

As we know, wellness at work is a concern for workers today.

The symmetry of attention is a reflection of employees’ happiness because if they feel happy, considered, appreciated, they will have the will to share it with your customers.

It is a concept that allows you to measure the well -being of your employees. If their customer service leaves something to be desired, it is because there may be an internal problem.

Do not hesitate to question your employees regularly and implement the necessary measures in the event of a moral fall.

Reaffirm its employer brand

The development of the employer’s brand is one of the worries of an employer.

The image of a company with the public and its employees is decisive, like To keep them just to attract future talents.

Thanks to a symmetry of the correctly applied attention, your employer brand is being affirmed, even reaffirms.

Your employees become ambassadors of your companyIt represents the image and customer service that promulgates, if quality, will strengthen the image of your brand.

How to set up the symmetry of attention?

The concept of symmetry of attention mainly revolves on management issues and relations between hierarchy and employees.

They are the cornerstone of this concept and it is important to work on certain points so that it is effective.

There are several principles to be applied, to be respected to distribute the symmetry of attention.

A pleasant social climate

In order for it to go perfectly, it is essential to establish a favorable social climate within the company.

A deleterious atmosphere generates a drop in employees’ involvement and motivation and therefore a service rendered to the mediocre customer.

The well -being of collaborators

Intimately linked to the social climate, employee well -being is an important factor in relationships with customers.

To focus on the customer, you must be used simultaneously. Think about the happiness of your employees to guarantee that of your customers! ;

Listen to employees

To make your teams happy, you will have to listen to them.

As a manager or employer, always keep the door open and pay attention to the needs and problems of your employees.

Direct or anonymous listening, listen to the ear and offer all your benevolence.

Published speech

To discover the problems encountered by your employees, they still have to be able to express them.

Free the floor and give everyone the opportunity to testify thanks to regular and anonymous questionnaires.

Don’t forget, the symmetry of attention works thanks and for employees.

Autonomy for everyone

Today more than before, employees need autonomy, both in the execution of their tasks as in the organization of their work.

Furthermore, it is not at all that the teleworking is so popular. It is up to you to preserve their independence and enhance them.

Optimal working conditions

For the magic of the symmetry of the attention to be operated, your employees must benefit from the best working conditions!

The right tools, a pleasant setting, flexible programs, a benevolent atmosphere … a happy employee is a powerful employee;

The evaluation of individuals

Recognizing the work of your peers is formidable to encourage them to overcome yourself and therefore give their best.

Do not hesitate to improve your employees, congratulate their work. This will increase their morality and, by extension, their performance!

Other actions can be implemented for a Symmetry of attention effective. It is up to you to define the best strategy, always keeping in mind a single priority: the well -being of your employees!