How to recruit on LinkedIn

Animates your pages

As soon as you contact a talent, look for your business directly. In fact, 2 out of 3 candidates investigate the company before applying, according to the survey on the employer brand conducted in 2021 by HelloWork. Your presentation on social networks must therefore be impeccable. What to remember to recruit on LinkedIn: it is necessary to treat your image, involve the animation of your company page and your personal account.

After creating your company page, you have to animate and make it known. Follow these 3 tips:

• Meet your employees and partners to follow your pagefrom your newsletter, blog or face to face. In the same way, invite your network to follow you to improve your fame on LinkedIn. Ask your employees to connect their profiles to the company page. They will appear in the list of employees of the company.

  Do you know the functionality «🔔 Send a notification to employees»? It allows you to send your employees a notice to encourage them to interact with a new post. It is available on the computer version, on each publication, by clicking on the three small points at the top right and this once every 24 hours.

• Don’t forget to integrate a «Follow us on LinkedIn» button On your site or signatures and -mail.

• Publish regularly content to energize your page. Two solutions are available. First, you can transmit articles on your blog on your account, the job offers, behind the scenes of your business life. Secondly, if you have small or null articles on your blog, share articles that affect your audience, such as monitoring in your business sector. Note that a publication will generate more commitment if it is accompanied by an image. Posts with video or carousel formats are also interesting to increase the visibility of your publications.

Your company page is created and animated, you are ready to attract your talents!

Find the ideal candidate

Define your recruitment strategy

Before starting your searches, you need Establish characters from your ideal candidates. To do this, develop lists of skills, study level and experience that characterize your recruitment request.

Ensuita, Define your strategy for the dissemination of job offers. LinkedIn allows you to publish a 30 -day free job offer. The social network has developed paid solutions for recruiters to go further. You can buy an unlimited number of job offers. Define your budget and target your profiles, pay only when your ad is displayed.

The two offers for recruiters are as follows:

• Recruiter : You have full access to the LinkedIn network, research tools to select very targeted profiles, automatic monitoring of candidates and collaborative tracking tools for applications. More than 40 advanced filters are available for precise supply. Each month you also have 150 inmil. LinkedIn Recruitite costs € 700 per month for annual billing.
• Recruiter Lite : This offer focuses on the search for a candidate with, at your disposal, more than 20 advanced filters to improve your targeting, a credit of 30 inmil per month. We can in particular see those who have consulted our profile, have daily recommendations for candidates and obtain intelligent research suggestions. This offer amounts to € 159 per month for an annual subscription.

Compare the differences between these two solutions on the LinkedIn website.

Transmit your offers through publications

To communicate on your recruitment, Share job offers through publications With your personal profile and company page. Your ads will be visible from your network. Use the hashtags requested by the candidates: #Emploi, #cdi, #Recrutement, #paris, #rennes, #bretagne according to your position. Tage schools or knowledge with @Pseudo or @nomdeletreprise in the body of the text to send them a notification.

Invite your employees to create their own posts To increase the visibility of your recruits.

Also think of the groups on LinkedIn. You can forward the announcements of this channel if these communities correspond to your current recruits. A little advice to know: when you are not connected to a person on LinkedIn or does not accept your invitation, you can still contact them if you are both parts of the same group. Practical!

Use the search bar

After establishing your strategy, it’s time to start your search for the perfect candidate. From the search bar, Use the keywords of the position to be filled to find the most relevant results. Free LinkedIn accounts do not allow you to get many results as a paid accounts. Therefore, think of the English synonyms and translations of operations.

A little more technical, but effective to recruit on LinkedIn: The use of Bolese operators. They help you get specific results and improve your research.

Here are the 3 main Boolean operators to type in the search bar:

• No: it allows you to exclude the search,
• Now: widen the search,
• E: perfect research by associating two elements.

Quotes «» must be used to find an exact expression.

Do you want to automatically generate Boolean query to find LinkedIn profiles on Google? The recruitment site should save you time! Passing through the search engine, discover the candidates you may not find via LinkedIn. In fact, these results are not influenced by your relationships on the social network.

Analyze the profile

When you come across interesting profiles, carefully reread their descriptions Assuming your implemented strategy. Does this talent correspond to your person?

Then he studies the parts dedicated to skills and recommendations. See also their news and their centers of interest to evaluate whether their values ​​correspond to those of your business.

On the other hand, rely on your employees to discover their opinions. The collaborative recruitment allows you to guarantee the process and improve the employer brand by involving your team.