Business event: how to get your teams enter?

AND Internal commercial event He often has the aim of strengthening employees’ involvement and team cohesion.

But you still have to motivate employees to participate.

Whether you opt for a team building in a small group or for a expanded corporate seminar, a good internal communication It is essential for federal participants.

Follow our 5 tips.

Find ideas for business events with your employees

TheOrganization of a corporate event It must respect several logical passages: conception, preparation and communication.

However, it is possible to reverse things a little. You can Associate your employees to find ideas event.

This allows you to involve participants upstream of the project.

This participatory approach can be formalized through an internal questionnaire.

You can ask your teams of:

• Classify or priority to ideas for events or meetings;
• Choose between different places of seminars;
• Vote between different team activities choices;
• Suggest an idea for the animation of exchanges;
• Confirms the intention to participate if the event is held in the evening.

Please note, you will have to be alert Frame the contributionsIn order not to complicate the organization.

Do not lose sight of what is achievable (or not) for the teams responsible for the logistics or the event agency that accompanies you.

And don’t forget the aspects of the budget: you are not sure you are suggested to rent a yacht for your July seminar.

Suitable your communication to the type of internal event

The ba-b of good communication isSuitable your message to the type of company event.

You are not going to write an E -COMPANY EMA to organize the retirement vase of an employee or after work.

On the contrary, if you need to organize an incentive for top management or sellers, you will have to choose your linguistic elements to be able to combine the objectives of conviviality and performance.

Among the types ofMore common professional eventson distinguishing:

• Times to punctuate the life of the teams and bring conviviality (team breakfast, after work, evening, Christmas meal);
• Seminars to motivate troops (Team Building, incentives, conferences);
• Company events marked with the experience of employees (arrival vase, starting vase, departure on maternity leave, etc.)
• Meetings to share successes and celebrations (customer seminars, gala evening, launch of an offer, etc.)
• Dedicated times to share the corporate strategy and align the teams (annual seminars, final budgets -years)

Each type of meeting has its objectives.

Announce your goals to motivate your teams

The challenges of a team building in the summer are not the same as those of a corporate seminar at the beginning of the year.

In the first case, the goal is to exploit the empty time to strengthen the Cohesion and team communication.

In the second, the event aims to communicate the budget and give the strategic guidelines of next year.

As in many HR processes, the Transparency is the guarantee of a good collaboration experience.

Take care to explain the objectives and theme of your professional event.

If it is a cycle of conferences or seminars, try showing programming in advance, to involve your teams in regular meetings.

Also remember to present the practical methods of your events.

Will there be presentations? Group activities and seminars? Team Building playful animations?

Avoid irritants and disappointments are clear about expectations and on the course of the day.

Launch the animation and organization of your event

In terms of internal communication, transparency does not prevent creativity.

Forget the invitation letter to an ultra-classical professional event, unless the uses of your sector affirm it.

To motivate your teams, use the HR narration and copywriting techniques To write your posts and internal ads.

Here are some examples to launch your event.

The Aida model to write your invitation letter

The Aida model is one of the best known in copywriting. It is often used in incoming recruitment To attract the candidates. Writing is based on four phases:

1. Attract the attention of your employees (attention);
2. Arouse interest with new information (interest);
3. Create the desire to participate in your company event (desire);
4. Encourage your teams to register, book a place or react (action).

Concretely, here is a Example of e -mail invitation for an event dedicated to media management.

«How to evaluate the job without falling into microfunction?»

50 % of departures would be connected to management problems and, in particular, to work too close.

Employees require more and more autonomy and flexibility and responding to these expectations is essential to promote the commitment based on the work and the conservation of talents.

However, the performance of your teams also imply the evaluation and support of employees in the conduct of their individual objectives.

• How to be successful in this balance?

• How to manage performance without entering the control?

During our national team building dedicated to average management, we will teach you how to strengthen your «manager coach» and let you go, developing new performance monitoring practices, more agile but equally efficient.

You will have the opportunity to discuss with your peers on the difficulties encountered and to imagine together innovative and adapted management methods to your realities on the field.

Team Building will take place in Paris on February 15th.

Register now and share your reactions on our internal channel dedicated to managers.

The BAB formula applied to an invitation to the seminary

Among other CopyWriting techniques of relevant human resources for Announce your internal professional eventsThe Bab formula (before after the bridge) invites the reader to imagine another possible.

It is based on the following steps:

1. Take evokes the current situation of the company (first: the front);
2. Meeting your employees to imagine a better future (after: after);
3. Indicate how you will help your guests on this path (Bridge: The Bridge)

Here is ours Example for a corporate seminar Dedicated to the recruitment brand and employer.

«Last year, the growth of the group generated many hires, in particular on highly qualified IT profiles.

The recruitment teams have been very invested on this topic, but the scarcity of skills on the labor market generates a very substantial supply work.

This year, the review of our employer brand offers us the opportunity to develop a real incoming recruitment strategy to attract qualified candidates and save time for recruiters.

Imagine, if I could receive the qualified CV directly, relying on the center of marketing and communication resources of the group?

This is the subject of this seminar dedicated to the meeting between the recruitment teams and communication teams.

It will be possible to lay the foundations for an efficient collaboration to strengthen the presence of our brand on social networks and better align our content with the needs of skills required.

The event will be held on March 6 in Lyon. Book your place quickly before February 25th!

🚀 Discover the advantages of passing through the internal communication software

Animates your communities of human resources to create the buzzs upstream of the event

To ensure a good participation rate, the ideal is to make the «buzz» upstream of the event.

In fact, don’t forget that the human being works for mimic. Employees will be more motivated if they discover that their colleagues have planned to participate.

To do this, do not hesitate to fully use all the Characteristics of the internal tools of human resources.

For example, the factorial software offers the possibility of Create and animate the communities of human resources interior through a dedicated form.

You can create and customize different types of events. When you publish, it will be visible in the company’s calendar and on the home page of each employee.

You also have the opportunity to send an e-mail notification and authorize comments and reactions.

Whatever the distribution channel is used, it encourages employees to share and Comment on the programming of your event.

This strengthens the recording rate, but it is also a factor in the commitment for the participants in D -day.

Now that you have been filled and everyone speaks only of yours Company eventyou must just Perfectly orchestrate the animation of the meeting !