Buback: definition, utility and best platforms

In the field of communication of the recruitment he plays an important role. For a company to advertise its job offers, the Work It is an essential tool.

In addition to being a resource for human resources, it is a powerful lever for your recruitment strategy. Recruiters and companies often use it to find the best talents.

But what is a work card and how does it work? How and why use it? Which work trip to choose? In this article, the factorial helps you to see more clearly.

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What is a work card?

A work card or a work site is a Website that puts online job offers. They meet a series of positions of positions in different sectors of activity and various geographical areas.

This Anglicism comes from the United States where the work works offer available in recruitment agencies have therefore been nicknamed.

This type of website therefore serves asintermediary between people looking for work and companies that recruit. Open to everyone, they have become more democratized with the advent of the internet.

Some jobs offer millions of ads and even specialized. Called niche aboutThey are aimed at a more targeted audience.

How does it work?

The operation of these platforms is quite simple. Advertisers send their offers to be filled on the site and candidates can apply directly.

As a employer, you should know that most of the work abolors offer advantageous prices to present an advertising, especially if they are compared with the prices charged by the recruitment agencies.

A Jobbaardner offers you the possibility of Publish a job offer indicating many details. Type of contract, geographical position, proposed remuneration, prerequisites, years of experience … in short, thanks to their workpice of work, it is easy to present a precise and detailed announcement.

When your job proposal is online, candidates can send their question in which you will receive Your personal space. You have all the necessary information on the applicant to contact him if his profile interests you.

Intuitive and practical, work about are an efficient supply tool to absolutely integrate in yours recruitment.

How to use a work card correctly?

In theory, the basic functioning of a work card does not require any particular knowledge. Its ease of use makes it an easy and quick tool to manage.

But in fact, in order to exploit all the power of work aboys, they must be used correctly.

First, you need Define the job offer correctly and its sector. As mentioned above, there are specialized working sonboards that can adapt to your search for candidates. It’s up to you to publish on the vouchers!

Also, don’t forget that a work card is usually paying. Sometimes the budget can quickly increase especially if you publish on different work sites. You can always opt for Free sites AS Pôle Emploi or theAPEC But you risk drastically reducing the number of potential candidates and the quality of the profiles.

To choose your work card, it is essentialAnalyze each site Trying to define if they correspond to your needs and objectives.

Analyze the traffic and the number of visitors, the number of declarants, the segmentation of the profession, the speed of dissemination of the announcements or the cost offered.

Ensuita, Take care of your job offer. Be clear, concise and assert talents.

Furthermore, Remember to regularly update your ad. In fact, the permanent influx of new ads will fall in the search results!

Finally, Use Multidiffusion and transmit the job proposal on your social networks. If a work card is a powerful tool, it is even more if you know how to highlight what you offer.

Why use a work card?

If the Job card is a file supply tool Recognized, it is because it has many advantages.

Increase visibility

It is obvious but a work card is ideal for Increase visibility of your offers or your job.

These platforms see millions of candidates transit a week. According to the last ranking Mediamétrie // Netraings From April 2021, the working board counted 23.07 million unique visitors.

An advantage for companies that want to communicate on their job offers. These are quality windows with global visibility.

Reduce recruitment times

Thanks to the considerable number of candidates, the use of a work card allows it Save a substantial recruitment time.

By publishing only an ad on one or more sites, you receive dozens of applications.

There is no need to go to CVS fishing, they come to force you. And if the job offer is precise, the applications you will receive will also be, avoiding hours of sorting.

Find qualified profiles

It is an undeniable advantage of the work card! With the features and filters it offers, it is possible to present an announcement in search of an ultra targeted profile.

So this allows you to do it Find qualified and quality profiles. Also, some working about it such asAPEC They specialize in the recruitment of managers.

When you write your job offer, remember to indicate selection criteria and prerequisites to collect credible candidates.

Improve your supply

For Recruitment sourcing Effective, the Job card is an essential resource!

It is really a practical means for Recovered many CVs Without carrying out any particular research. By requesting your ad, candidates share their personal data with you.

The advantage is that you can even keep the profiles not represented in your CVTèque. They can be useful for future opportunities …

Enhance the image of your company

The work trip is also a communication tool.

Depending on the formulation of your offer, the position you offer, the number of offers published … Come on The image of a company that recruits and in full expansion.

In addition, you can add photos and an original description with your advertising. An effective way to praise the values ​​of your company and yours Recruitment policy.

Optimize your SEO

This is not the first advantage we think, but the Aboard of work are real opportunities Optimizes SEO Both your ads and your website.

We explained it above, the work board offers significant visibility. In addition, they always appear in a good position on search engines, above all Google.

By publishing an ad on a work card, take advantage of this SEO and increase the visibility of your ad and even your business.

✅ Download this model for free Application monitoring table Au Excel format!

As a work edge that chooses: list of the best recruitment platforms

There are different types of working dibads, among free and paid ones, specialized or generalist ones, those in the form of a search engine or a social network. Here is a non -exhaustive list of some working about it to try:

Free platforms

• Pôle Emploi : Pôle Emploi It is the public work service in France. An essential recruitment platform is free and offers millions of offers and equally candidates;
• APEC : The site for managers and young graduates. Here, these are qualified profiles that populate the site. TheAPEC He is today a reference player on the labor market in France;

General sites

• Indeed : The American giant is the general recruitment site par excellence. The world leader construction site has no less than 250 million monthly users. It works as a metamor and lists the announcements transmitted by other bars;
• Cadremploi : A work card for managers but also for young graduates. Mastodon of the market, the site records over 1.3 million unique visitors per month;

Social network

• LinkedIn : The social network has become a powerful tool in terms of hiring. With its substantial profile base, LinkedIn Facilitates the connection between users. Above all, the platform now offers a system of publication of job offers;

Paid platforms or subscription

• Regional works : A site specialized in the local employment that sees many candidates looking for a job near their home;
• Monster : Created in 1999, Monster is one of the pioneers on the market and is today one of the largest international work;
• Keljob : Keljob is a job search engine throughout France, where you can publish ads for locality, contract and/or salary;

Specialized platforms

• Know : A specialized site for startups;
• Fashionjobs : The reference site for professions of fashion, luxury and beauty with one million visits per month;
• IMormwork : A site specialized in the music sector.

The hiring market is almost saturated today while the aboliere of the shaman work. It is an opportunity for employers because they allow you to recruit more easily and above all faster.

Faced with the abundant offer, it is up to you to choose the platforms that fit better for your goals. Your recruitment starts now!