All about internal corporate communication

THE internal communication Including all communication actions conducted within the company for employees. A real key factor for success is supported by HRD or Dirom. For several years, the various organizations have focused mainly on external communication.

But over time, everyone had to face the facts, internal communication is equally important. They are both essential to guarantee regular management of a company and its evolution.

Today it is completely part of a dynamic of information exchanges. To know everything on the subject, we invite you to read this article until the end.

What is internal communication in business?

Internal communication is the set of actions performed to facilitate access to information and allow employees to communicate more easily between them. It is a kind of «megaphone of the corporate strategy».

It is an important element of cohesion within the teams. Careful internal communication promotes a peaceful and stable environment.

Note that the definition of an internal communication strategy is almost identical to that of the external communication strategy, since it is generally inspired by the communication techniques used in marketing.

In some organizations and companies, it is responsibility for the service of human resources, since this policy is often linked to personnel management.

In other companies, it is the responsibility of the communication service, since it is considered an integral part of the general communication policy.

For effective communication, companies must have various communication media in order to exchange with each employee and transmit the corporate vision to them.

Each company has its own way of establishing its communication plan, the latter can be performed in writing, orally, on the paper version or on the digital version.

What are the internal communication tools?

Here is an overview of Main tools of internal communication :

• The view (display table): to be placed in strategic places, in view of all employees;
• The newsletter: it is the ideal channel to communicate regularly to employees, it is transmitted by mail;
• The internal newspaper: this is a kind of newsletter, but richer. It is a participatory and collaborative communication tool;
• Intranet: it is a strategy used mainly in medium -sized and large companies. It is very useful for a good transmission of information content and for common official documents and professional data.
• The corporate social network: it is a collaborative tool that operates with the intranet. Employees will each have a profile, which will instantly allow data exchanges.
• The reception book: it is a guide that is given to new employees. It lists the history and values ​​of the company, in addition to the regulations in force.
• The box of ideas: it is an economic and easy device to configure. Facilitates vertical communication and allows you to have staff in confidence.
• Meetings and conferences: they allow you to deliver information considered of great importance in the oral voice and to have one or more feedback of the people concerned subsequently.

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How to communicate internally in a company?

There are some rules to be respected to obtain optimal collaboration among all your teams:

• Opt for a sharing of the company’s values: using internal decreasing communication, for example;
• Encourage the sharing of experiences and the transmission of skills;
• Use internal ascending communication to perceive the social climate in order to quickly implement corrective actions (in some cases, they are the same employees who offer the solutions to be adopted).

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What are the objectives of internal communication?

Generally, Communicate well within a company allows you to significantly improve the organizationwhich offers better coherence completely. Team productivity will be increased, through a ten -time motivation. THE Main objectives of internal communication are (non -limit list):

• Obtain greater individual involvement;
• Strengthen the morale of the teams;
• Loyalty faithful to employees as much as possible;
• Improve the service rendered;
• Balance the level of information for each employee;
• Improves the image outside.

Why internal communication?

Allows a company to take advantage of many advantages. Allows, among other things, to:

• Inform employees through various tools;
• Federate, give a sort of feeling of belonging to employees, capitalizing the common objectives and values ​​of the company;
• Motivates and integrates employees in the company’s projects, promoting their role as much as possible;
• Form and allow employees to acquire new skills.

Why is it important to communicate?

Communication is very important, at many levels. Hence the question of crisis communication. Companies must find all means in this type of case to reassure and motivate employees, as well as to give meaning to each of their actions.

In this way, they will be able to bounce and actively participate in the actions envisaged to release the company from the crisis. Other subjects must also be treated, such as the quality of life or well -being at work, so that employees are even more motivated to focus on issues.

How to set internal communication?

To set an internal communication, it is important to follow the following steps:

• Establish a diagnosis in order to design the optimal strategy to be adopted;
• Analyze the organization of the company and make a detailed diagnosis of needs;
• Create a list of tools with useful agreements and tools that exist;
• Set a strategy by defining the communication axes and choosing the means and actions to be implemented;
• Make sure that the interested parties transporting the project are all involved: general management, communication service, human resources service, managers …
• Implement the strategy;
• Collect all employees to establish an exchange to launch a communication for everyone;
• Adopt strategies that can support long -term communication.

How to communicate better internally?

To communicate better internally, it is important to remain consistent with the culture and values ​​of the company, in the choices of the levers. It is advisable to align internal and external communication to the credibility of the approach and give consistency to the project.

Since communication brings together many tools, it is advisable to choose the strategy desired by the company so that they are not perceived as punctual operations that have no important strategic objective in terms of management.

It is also essential not to hurry, internal communication is built mainly over time. The supports used should be updated regularly (newsletter, intranet, etc.).

There are three other types of internal communication to know:

• Ascending communication (Bottom-Up): from below to the top. They are employees who increase information, can be spontaneous or organized. It makes it possible to collect a lot of information (complaints, expectations, etc.).
• Descendant communication (top-down): from top to bottom. The information is disseminated by managers to all staff.
• Transversal communication: this strategy consists in the communication and promotion of exchanges between all employees of the company, regardless of their hierarchical level.

It must be organized with a procedural system capable of choosing the right support, depending on the target and type of message. It should be noted that the dissemination and sharing of information must be quick, open and permanent.

Recall that, depending on the size of the company, it can be attached to general management or communication service or the Department of Human Resources.

How to develop an internal communication plan?

It must impractically respect an organized and well -deceived process by the management of the company. The goal is to touch all the staff.

The company can use all the tools you want or judge useful and that can meet its needs, but it is essential that they are in perfect agreement with its values.

These can be verbal exchanges, paper supports or electronic supports. The most important point to verify is that the support used is adapted to the message and the target.

10 steps to create an effective internal communication plan:

1. Measure your current internal communication strategy
2. Define your goals with the intelligent method
3. Identify your audience (the final plan must be accessible to everyone, however each group must be considered) and the means to reach it
4. Choose the right communication tools. Those adapted to your employees to better arouse their commitment
5. Plan your internal communications at the right time through a clear, engaging and stimulating message, transmitted on the right tone. (Suggestion: analyze the moments when your employees interact more on your intranet)
6. Develop Employee Advocacy Program And identify the ambassadors of your brand
7. Create your editorial plan and your calendar
8. Budget
9. Communicate your communication plan
10. Measures your internal communication actions to improve you continuously

You will understand, do not neglect your internal communication. A company inside is reflected outside!